Our branded strain lineup is getting a little more colorful this weekend with the debut of ROYGBIV Blue (Blü Frōōt x Rainbow Belts V2). Inspired by the way we associate colors with sensory experiences and emotions, the ROYGBIV series of branded strains celebrates the cannabis plant’s kaleidoscopic range of flavors and effects.
Each cultivar in the collection crosses the most outstanding mother plants from our garden with the legendary Z strain Rainbow Belts V2 (Rainbow Belts #20 x Rainbow Belts F1) to infuse essential terpene profiles with a colorful, candied fruit chew sweetness we describe as “rainbows.”
ROYGBIV Blue is the fourth cultivar to join this colorful collection. Our interpretation of the coolest of hues begins with our beloved branded strain Blü Frōōt (Sex on the Beach x Black and Blue) as a starting point for this elevated expression of classic blueberry terps. Crossed with Rainbow Belts V2, Blü Frōōt’s juicy berries take on a pillowy, candied quality with pronounced Z notes mid-palate. The high delivers the deep relaxation that make blueberry strains a favorite for so many.
ROYGBIV Blue drops on Saturday, November 11. Black Label Flower (3.5g, 7g and 14g) Blue Label Live Rosin Badder and Blue Label Live Rosin Cartridges (.5g) are available on med and rec; Black Label Live Resin Cartridges (.5g) and Black Label Live Badder are available on rec only. To smoke the rainbow, find a store near you from list of retailers below. Check out our drop list to find available products and other retailer-specific details.